The Culture Industry: Enlightment as Mass Deception

The reading for this week was taken from the chapter "The Culture Industry: Enlightment as Mass Deception" from "Dialectic of Enlightment" by Theodor Adorno and Max Horkheimer, two members of the Frankfurt School. As previously warned this was a very complex piece of writing and that warning should not be taken lightly, I think the only thing that got me through the reading was the big bottle of barefoot that I purchased beforehand.

One interesting idea that Adorno and Horkheimer convey is that the media industry runs on a production line model, churning out the same repetitive forms of televion, film and radio texts, as the producers of these artifacts know they have been tried and tested and in a way give back the same positive results that previous texts have given.

With Adornos and Horkheimers beliefs on mass entertainment, I do believe that there is a high power, the 1% as people call them who are creating tastless media artifacts to help distract the rest of the 99% from more important real life issues that are occuring everyday in the world, they also use this to set forth their own propaganda onto the rest of the general public and in a sense try and manipulate them into their artifacts and advertisements.